Make real connections with your brand
Brand development matters, irrespective of the size of your business. If you were to replace the word “branding" with “reputation" we might get your attention, right? Because branding is all about the impression you make. If you want to succeed, it is about applying your values to everything you do, clearly and consistently.
Many business owners think that brands are something that only very large companies need or can afford.
But your company name, your visual queues, the way you answer the phone, the connections you build, what your customers say when they are asked about you – these things all build to create an impression of your company and what it is like to do business with you – and that is your brand.
It is about building foundations, taking control and managing your impressions. It has huge benefits across everything you do.
But branding takes passion, thought, time and needs a lot tending. You need to be the custodians of it, and evolve constantly as perceptions can alter quickly. You have to decide what you stand for – who you are targeting and how you want to position yourself. Then make sure that all aspects of your business are in line with this.
Embrace your brand and find the best way to connect with people. So ask yourself one question “what am I doing with my brand?".
We help you convey what is special about your business and those behind it, and build a bridge between what customers are and what they want to be. We achieve this, by implementing three main brand ingredients:
The Story
The story becomes the foundation of your brand to everyone you interact with. Great brands tell a story about how the product or service can help a customer realise their potential self.
We help build and develop:
- Name Creation
- Positioning statement
- Brand Promise
- Brand Personality
- Personas
- Storyboard
The Symbols
If a brand is a story embedded in people’s minds when they think of your business or product, then the logos and typography (and colour palette and imagery) are used to tell that story.
We create the following:
- Logo
- Corporate Identity
- Color Palette
- Typography
- Imagery
- Brand Guidelines
The Strategy
Because of the ability to target your audience through a multitude of app, online and social platforms, great brands use only those channels that will strategically position them in front of people that might care.
We assist and strategise:
- Brand Awareness
- Sale Experience
- Delivery Experience
- User Experience
- Marketing & Advertising
