The importance of logo design
Logos are the centrepiece of a company’s brand. People are exposed to way too many concepts and ideas on a daily basis to remember them all. So our minds organise all of that information into categories.
The basics of branding
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean?
